INTRODUCING
Penny.
A savings platform that helps consumers to “save-now, buy-later.” Empowering consumers to save and budget to make purchases when they’re ready through a digital wallet and savings platform.
“Build a new, save-now buy-later
product for the budget-conscious.”
Context.
Today, people are used to the afterpay’s of the world: a buy-now, pay-later system. This trend is quickly contributing to the larger issue of accruing debt at high interest rates for Americans.
Problem.
Saving for a product seems redundant when a consumer can simply make low monthly payments for items they want in an instant.
Goal.
Introduce an industry-defying spending system that helps consumers save and make the purchases they want while combating the increasing debt consumers are facing.
The Process; an iterative journey of understanding, executing, and repeat.
Breaking the brief down to kick things off on the right foot.
User persona: who are we designing for? How does Penny solve their needs?
User journey: how Aniyah moves through the Penny experience on the happy path.
Additional screens.
Mapped against user journey and happy path.
